ONOTO STALL VISUAL
ONOTO G2 GUARDIAN PRESS AD
ONOTO MPU WEB AD
THIS BODY OF WORK IS A MARKETING MODULE WHERE I HAD TO PROMOTE ONOTO FOUNTAIN PENS AFTER THEIR 2006 RE-LAUNCH. MY PLAN IS TO HAVE A STALL AT THE HAY-ON-WYE LITERARY FESTIVAL WHERE I WOULD PROVIDE A DEMONSTRATION OF THE PENS AS A MEMENTO POSTCARD - DONE BY CALLIGRAPHER ALISON CARMICHAEL. FOLLOWING UP TO THE EVENT WOULD BE A PRESS AD IN THE G2 GUARDIAN MAGAZINE FOR 7 WEEKS AND AND MPU WEB AD ON THEECONOMIST.COM FOR 8 WEEKS...ENJOY