...WELL FOR THIS GIRL THEY DEFINITELY PAID OFF. CALLIGRAPHER ALISON CARMICHAEL HAS HAD HER WORK PUBLISHED IN THIS MONTH'S ISSUE OF CREATIVE REVIEW - AND JUST IN TIME MAY I ADD! I'M DOING A FICTITIOUS NICHE MARKETING RESEARCH MODULE ON MY BA COURSE AT THE MOMENT, AND NEEDED A MASTER PLAN TO PITCH. THE PRODUCT IS AN ONOTO PEN (WORTH £3-10K...WE'RE TALKING A-RAB MONEY!!!), THE IDEA IS TO FIND A NICHE AND MARKET IT TO THEM. SO BASICALLY IM GOING FOR THE GUARDIAN/ECONOMIST READING, AFFLUENT, A-SOCIAL GRADED TYPES...I'M GOING TO HIT THEM WITH AN ADVERT INVITATION IN THE GUARDIAN (PRESS) AND ONLINE AT ECONOMIST.COM (BANNER, SKYSCRAPER, MPUs) MAYBE GOING ONTO A FLASH PAGE FOR ONOTO 'SPONSORS OF THE HAY FESTIVAL'. TALKING OF THE HAY FESTIVAL (A LITERARY FESTIVAL OF POETRY, DEBATES, MUSIC AND CULTURE), I'M PLANNING TO SET UP A MARQUEE STALL WITH ALISON CARMICHAEL USING AN ONOTO PEN TO WRITE A PERSONALIZED CALLIGRAPHIC MESSAGE ON ONOTO POSTCARDS FOR HAY-FESTIVAL-GOERS. HIT EM AT 3 ANGLES...PRESS, INTERNET, AND AT FESTIVALS - BOOM! ONLY QUESTION IS WILL IT CONFORM TO MY £100K BUDGET...
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