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..:: IAMRAV ::..

Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

FUCHSIA NIGHTS...

Wednesday, 29 July 2009 by ..:: IAMRAV ::..





SOMETHING I'M WORKING ON FOR A CLIENT...

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REMEMBER DOING LINES FOR SCHOOL?...

Wednesday, 1 April 2009 by ..:: IAMRAV ::..






...WELL FOR THIS GIRL THEY DEFINITELY PAID OFF. CALLIGRAPHER ALISON CARMICHAEL HAS HAD HER WORK PUBLISHED IN THIS MONTH'S ISSUE OF CREATIVE REVIEW - AND JUST IN TIME MAY I ADD! I'M DOING A FICTITIOUS NICHE MARKETING RESEARCH MODULE ON MY BA COURSE AT THE MOMENT, AND NEEDED A MASTER PLAN TO PITCH. THE PRODUCT IS AN ONOTO PEN (WORTH £3-10K...WE'RE TALKING A-RAB MONEY!!!), THE IDEA IS TO FIND A NICHE AND MARKET IT TO THEM. SO BASICALLY IM GOING FOR THE GUARDIAN/ECONOMIST READING, AFFLUENT, A-SOCIAL GRADED TYPES...I'M GOING TO HIT THEM WITH AN ADVERT INVITATION IN THE GUARDIAN (PRESS) AND ONLINE AT ECONOMIST.COM (BANNER, SKYSCRAPER, MPUs) MAYBE GOING ONTO A FLASH PAGE FOR ONOTO 'SPONSORS OF THE HAY FESTIVAL'. TALKING OF THE HAY FESTIVAL (A LITERARY FESTIVAL OF POETRY, DEBATES, MUSIC AND CULTURE), I'M PLANNING TO SET UP A MARQUEE STALL WITH ALISON CARMICHAEL USING AN ONOTO PEN TO WRITE A PERSONALIZED CALLIGRAPHIC MESSAGE ON ONOTO POSTCARDS FOR HAY-FESTIVAL-GOERS. HIT EM AT 3 ANGLES...PRESS, INTERNET, AND AT FESTIVALS - BOOM! ONLY QUESTION IS WILL IT CONFORM TO MY £100K BUDGET...

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I SPY WITH MY LITTLE EYE...

Monday, 23 March 2009 by ..:: IAMRAV ::..







SOMETHING BEGINNING WITH P...? NOPE NOT PIZZA...OR PAPA JOHNS...GIVEN UP YET?THE WORD IS PISSED-THAT-I-DIDN'T-THINK-OF-THIS-IDEA! ADVERTISING DONS SAATCHI & SAATCHI WON THE GOLD LION AWARD AT THE CANNES ADVERTISING FESTIVAL FOR BEST DIRECT MARKETING...AND IF FAKING A PIZZA BOY AT YOUR DOORSTEP ISN'T DIRECT ENOUGH THEN I DON'T KNOW WHAT IS. SO NEXT TIME YOU SPYHOLE YOURSELF A FREE PIZZA...THINK AGAIN SONNY - ITS JUST CLEVER MARKETING

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