THIS IS MY ENTRY FOR THIS YEAR'S D&AD AWARDS IN THE PRESS ADVERTISING CATEGORY. THE CONCEPT IS THAT IT IS AIMED AT CREATIVES 25 YEARS OF AGE +, PERSUADING THEM TO GIVE UP THEIR TIME AND TO ''UNLOCK THEIR [YOUTHS] TALENT". THE MAIN PRORPOTION OF THE AD IS PHOTOGRAPHY BUT THE COPY IS WHAT EXECUTES THE CAMPAIGN...ENJOY
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